Detailed analysis of 5 genre specific music magazine contents pages
Detailed analysis of 5 genre specific music magazine double page spreads
Flat plan for existing music magazine
Research into magazine institustions/companies
IPC Media:
IPC Media produces over 60 iconic media brands, with print alone reaching almost 26 million UK adults, while their websites collectively reach over 20 million users every month. IPC's diverse print and digital portfolio and offer something to everyone, with a focus on three core audiences: men, mass market women and upmarket women.
IPC Media publishes a huge range of magazines and websites across many different sectors. This includes Marie Claire, Now, Nuts, and the music magazines NME and Uncut.
Emap:
Emap Limited is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences. The company was once a constituent of the FTSE 100 Index but is now owned by Apax and Guardian Media Group. EMAP has 20 magazines in its business-to-business portfolio including Architects Journal, Architectural Review, Broadcast and Construction News. Music magazine 'Smash Hits' was a pop music magazine aimed at teenagers which was published by EMAP and ran from 1978-2006.Bauer Media
Audience research questionnaire
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From our audience research questionnaire we found that from the people we asked, the majority of them bought NME magazine. Kerrang, Q and Vibe were all second popular. This clearly shows us what look, style and music the majority of our audience look for when buying music magazines. We found that the majority of the people asked preferred RnB music, closely followed by Indie music. This tells us the genres of music that would be most popular to advertise and attract a larger audience. Our questionnaire showed us that the majority of the people asked spend between £4 and £7 on magazines per month, which will give us an indication as to how much we can sell our magazine for. Reading festival is the festival/gig that most of the people asked in our questionnaire go to. This tells us what gigs and festivals we could advertise or offer tickets/discounts for in order to attract as wide an audience as possible. The majority of people we asked in our questionnaire said they access their music via illegally downloading it. This may be as they think buying music can be too expensive. This shows us that if we offer some discounts or money off buying music (eg Itunes) this may attract more people to buy our magazine. Lastly, we found that including offers in clothes/music stores would attract more people to buying our magazine over the other extras that could be included.
From our audience research questionnaire we found that from the people we asked, the majority of them bought NME magazine. Kerrang, Q and Vibe were all second popular. This clearly shows us what look, style and music the majority of our audience look for when buying music magazines. We found that the majority of the people asked preferred RnB music, closely followed by Indie music. This tells us the genres of music that would be most popular to advertise and attract a larger audience. Our questionnaire showed us that the majority of the people asked spend between £4 and £7 on magazines per month, which will give us an indication as to how much we can sell our magazine for. Reading festival is the festival/gig that most of the people asked in our questionnaire go to. This tells us what gigs and festivals we could advertise or offer tickets/discounts for in order to attract as wide an audience as possible. The majority of people we asked in our questionnaire said they access their music via illegally downloading it. This may be as they think buying music can be too expensive. This shows us that if we offer some discounts or money off buying music (eg Itunes) this may attract more people to buy our magazine. Lastly, we found that including offers in clothes/music stores would attract more people to buying our magazine over the other extras that could be included.
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